UpCircle Beauty

Inspiring, upcycling, uplifting skincare

Grace By Nature is passionate about curating all natural beauty and personal care brands and products that are kind to our well-being and sustainable to the planet's natural resources. Our brands and products are curated for customers who appreciate nature's beauty and understand the importance of being selective of the ingredients contained in the beauty and personal care products they use daily.

UpCircle is a family run company founded by brother and sister Anna and Will in 2016 in the United Kingdom. The brand strive to be a beauty brand that encourages and inspires people to make the right choices for themselves and the planet. With skincare being a crowded market, and 'Natural’ has become the new “normal”, the brand went a step further with their waste-fighting formulations. Each product in their range sources and rescues by-products from other industries – the food and drink industry in particular. 

UpCircle provide innovative products to customers and actively contribute to a less wasteful world. The brand believe circular / by-product beauty will be the next step and they are proud to be pioneering that movement. The circular economy sits at the heart of what they do – they even named themselves after it! UpCircle also hints at ‘upcycling’, the process of making something better from things that already exist. The brand's ultimate mission is to leave the world better than they found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products – better for you, better for the world.

UpCircle believe that providing competitively priced, high performing products from upcycled ingredients demonstrates that the beauty industry CAN be less wasteful. UpCircle products are all inclusive - they are body positive, gender neutral, represent all ages and encourage diversity. The brand's vision encompasses passion for sustainable beauty and always will. UpCircle stand for authentic, real beauty in its many forms.